Founded in Florence in 1921, Gucci has become one the most iconic luxury fashion brands on the globe. It wasn’t until the early 1970’s that Gucci took an interest in designing and developing watches and soon after Gucci became one of the world’s largest fashion watch manufacturers. The watches are made in the La Chaux de Fonds area of Switzerland, the heartbeat of Swiss watchmaking. Gucci watches are renowned for their superior quality and unique blend of Italian style and Swiss watchmaking craftsmanship. Today, Gucci is inventing a wholly modern approach to fashion and thereby redefining luxury in the 21st century.